Manager Marketing Egypt

This role is responsible for managing and delivering premium brand marketing initiatives for Visa targeting high net worth, affluent, and mass affluent consumers across the NALP region. The role contributes to regional brand strategy execution by translating global and regional premium brand direction into locally relevant campaigns, partnerships, and experiences that support Visa growth objectives. The role operates with defined autonomy, exercises independent judgment within established frameworks, and collaborates closely with regional stakeholders to deliver measurable business outcomes. Key Responsibilities Manage the execution of premium marketing initiatives targeting high net worth, affluent, and mass affluent consumer segments including high income households, frequent travelers, and luxury retail shoppers Support the evolution of Visa brand positioning toward an aspirational lifestyle brand by delivering high quality, premium focused campaigns and experiences Identify, develop, and manage strategic partnerships with luxury hospitality, prestige retail, and lifestyle platforms in alignment with regional brand priorities Plan and deliver integrated marketing campaigns across digital, social, content, and experiential channels including luxury events and lounges Track performance against defined key performance indicators including brand awareness, brand preference, premium product adoption, and partner effectiveness Work closely with regional marketing, product, digital, analytics, and communications teams to ensure alignment with global and regional premium brand frameworks Manage assigned marketing budgets and agency partners to ensure effective delivery and return on investment Monitor consumer, travel, and luxury market trends within NALP and apply insights to campaign planning and optimization This role is responsible for managing and delivering premium brand marketing initiatives for Visa targeting high net worth, affluent, and mass affluent consumers across the NALP region. The role contributes to regional brand strategy execution by translating global and regional premium brand direction into locally relevant campaigns, partnerships, and experiences that support Visa growth objectives. The role operates with defined autonomy, exercises independent judgment within established frameworks, and collaborates closely with regional stakeholders to deliver measurable business outcomes. Key Responsibilities Manage the execution of premium marketing initiatives targeting high net worth, affluent, and mass affluent consumer segments including high income households, frequent travelers, and luxury retail shoppers Support the evolution of Visa brand positioning toward an aspirational lifestyle brand by delivering high quality, premium focused campaigns and experiences Identify, develop, and manage strategic partnerships with luxury hospitality, prestige retail, and lifestyle platforms in alignment with regional brand priorities Plan and deliver integrated marketing campaigns across digital, social, content, and experiential channels including luxury events and lounges Track performance against defined key performance indicators including brand awareness, brand preference, premium product adoption, and partner effectiveness Work closely with regional marketing, product, digital, analytics, and communications teams to ensure alignment with global and regional premium brand frameworks Manage assigned marketing budgets and agency partners to ensure effective delivery and return on investment Monitor consumer, travel, and luxury market trends within NALP and apply insights to campaign planning and optimization

substantial performance bonuses, comprehensive health insurance, and flexible, hybrid work models with leading multinational and regional employers