Sales Manager | Al-Futtaim Automotive - BYD | KSA

The Sales Manager owns the full commercial performance of the showroom, accountable for unit sales volume, gross margin, F&I penetration, trade-in performance, and overall customer experience. The role leads a multi-layered sales organization, ensuring strong pipeline management, disciplined execution of sales processes, and alignment with OEM strategies and dealership financial objectives. Acting as the executive face of the showroom, the Sales Manager directly influences revenue growth, profitability, brand perception, and customer satisfaction (NPS/CSV). By combining strategic planning with operational leadership, the Sales Manager ensures consistent target achievement while building a high-performance sales culture. Key Responsibilities Commercial Performance & P&L Ownership Deliver monthly and annual targets across unit sales, gross margin, F&I penetration, accessories, and trade-in conversions Manage showroom P&L by controlling pricing discipline, discounting strategy, cost structures, and inventory performance Develop and execute sales plans aligned with OEM campaigns, stock availability, market conditions, and competitor activity Monitor pipeline performance, conversion ratios, and sales mix to maximize profitability per unit Ensure optimal inventory management, reducing ageing stock and improving stock turn Team Leadership & Capability Development Lead, coach, and develop Sales Supervisors, Sales Executives, Sales Coordinators, Handover Specialists, and Guest Relations teams Drive recruitment, onboarding, and ongoing capability development aligned with brand standards and Saudization targets Set individual and team KPIs, conduct performance reviews, and manage underperformance with clear action plans Build a high-performance sales culture focused on accountability, conversion excellence, and customer experience