Area Sales Manager – Traditional Trade | FMCG Industry

The Area Sales Manager will be responsible for leading Traditional Trade sales operations across Cairo & Giza, driving revenue growth, strengthening distributor partnerships, expanding market coverage, and ensuring the achievement of sales and distribution targets. The ideal candidate should have solid FMCG experience, strong market knowledge, and the ability to lead field sales teams in a fast-paced environment. Key Responsibilities Sales Management Achieve monthly, quarterly, and annual sales targets Monitor sales performance and ensure consistent business growth Develop and execute sales plans aligned with company objectives Ensure product availability and visibility across assigned territories Distributor & Customer Management Manage relationships with distributors, wholesalers, and key retail customers Monitor distributor performance and ensure alignment with company KPIs Support distributors in achieving coverage, sales, and collection targets Resolve customer issues and maintain high service standards