Director of Sales & Marketing

Executive in charge of reaching the targeted goals as defined in the Sales & Marketing Plan. Responsible for orienting and following up to materialize the budgeted revenues of respective segments through existing clientele and key prospects. This position focuses on hotel’s national and international key accounts / key prospects base. Key Responsibilities Supervise preparations and definition of the Sales & Marketing Plan and manual for the department and participate in setting up the sales & marketing policies, procedures and objectives. Determine the corporate/travel trade marketing and sales strategy related to pricing and promoting to meet the objectives outlined in the Sales & Marketing Plan. Clearly understand and communicate the Corporate and Regional Strategic Sales Objectives to the Sales & Marketing team. Handle budgets for miscellaneous sales activities and promotions. Actively involved in the recruitment of all members of the Sales & Marketing Team in conjunction with People Services. Identify, retain and develop Talent within the team. Ensure that regular and appropriate communication is carried out with the Global Sales Offices that assist the Hotel Sales & Marketing team in achieving their goals. Carry out on-boarding for all Sales & Marketing colleagues. Follow the sales and marketing results (accounts’ room night productivity, revenue, etc.) and propose corrective actions if needed. Maintain and maximize the utilization of all automated sales and reservations systems involved with group business. Supervise the existence of an efficient follow-up on all leads to maintain a good relationship and generate group/individual leads for the hotel. Maintain permanent files for all corporate, group and travel trade account with strong room/night potential.