National Sales Manager - Modern Trade

The MT National Sales Manager will define and implement the MT strategy for NIVEA brand across the country, as well as will identify and pilot new growth opportunities. S(he) will be responsible to drive business growth at speed & scale and will lead a team of 1 supervisor. Setting MT channel strategic plan that covers all sales fundamentals in terms of (direct/indirect reach - distribution – promotions – activity grids – permanent/secondary POSM). Building MT annual business plan (Sales forecast- Trade Allowance by bucket). Leading/Coaching the MT team towards achieving the company objectives within their respective region and enhance the sales fundamentals KPIs (IMS, Active Accounts, MSL performance and TOP10 penetration). Planning/Tracking MT sales financials across different customers and ensure the distributor teams are compliant to BDF financial standards in budgeting, execution & reporting through reviewing/approving all claims from the distributors versus the approved sales memos/initiatives to ensure there are no deviations. Planning/Tracking the Annual Initiative Master Plan (Promotions- NPDs - Activations- MSL Enhancement- POSM) in collaboration with the S&CM team. Maintain a smooth communication channels with the distributor top management teams & ensure the agreed contractual terms are in place. Leading the S&OP meeting with the distributor teams in collaboration with Supply Chain team on monthly basis to ensure the forecast/supply topics are clearly foreseen/sealed/aligned and targets are met. Building JBP with Key Accounts covers (IMS, NPDs, BDA, visibility, BAs, Openings, MSL) to ensure mutual objectives are shared/agreed and conducting quarterly business review meetings to measure performance versus targets, market share versus competitors in core categories and agree on next actions. Setting an annual incentive scheme to drive sales fundamentals KPIs (IMS - MSL) to motivate teams through P4P. Driving BEST IN CLASS execution in key MT stores in collaboration with S&CM team to uplift store quality in all measures. Holding weekly meetings to oversee sales performance by region versus targets and agree on next actions.