Growth Marketing Manager (MEA)

We are looking for a Growth Marketing Manager, MEA (Middle East & Africa) to lead paid acquisition and performance media growth across key MEA markets. This role will be based in the United States and will focus on scaling efficient customer acquisition, improving ROAS, optimizing performance creative, and strengthening measurement across MEA. Owns the full-funnel paid media process, combining high-level strategy with hands-on execution—including campaign setup, ad trafficking, and daily optimization across Google Ads, Meta Ads Manager, etc. The ideal candidate is a hands-on performance marketer with deep expertise in paid media platforms, regional MEA media ecosystems, creative testing, campaign optimization, and incrementality-based measurement. They should be highly analytical, comfortable managing large budgets, and experienced in adapting performance strategies across diverse MEA markets. Job Expectations Manage paid media campaigns across global and MEA-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms. Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period. Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential. Lead performance creative testing across paid social, search, display, app, and regional media platforms. Partner with creative teams to develop, test, and iterate performance assets, including static ads, short-form video, UGC-style creative, localized messaging, promotional creative, landing page concepts, and app install assets. Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics. Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency.

At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.