Product Marketing Manager, Ads

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Responsibilities Lead end-to-end strategy for flagship events and programs targeting ads customers by ideating and launching scalable initiatives that empower customers and agencies to maximize usage of Google Ads solutions. Shape the marketing strategy for business, aligning with Sales to create touchpoints that articulate Google’s unique value proposition for the C-level decision-makers and driving revenue pipeline. Own the full project life-cycle, from program strategy and timeline development to final execution, navigating internal stakeholder networks and manage external agency partners with precision. Deploy data-driven marketing strategies and leverage AI to increase engagement among large advertisers and drive the adoption of emerging Google Ads features. Develop integrated marketing assets, including social content, high-stakes sales materials, and localized case studies that showcase solutions.