Manager - Social Media Marketing

Strategy & Planning: Develop comprehensive social media & fashion content strategies to meet business objectives, increase awareness, and drive engagement. Content Creation: Produce, edit, and schedule compelling content (text, images, short videos, blogs) tailored for different platforms (Instagram, TikTok, Youtube etc.). Community Management: Monitor channels, respond to comments/messages, foster community, and manage brand reputation/crisis communication. Campaign Management: Plan and execute paid social media ads and organic campaigns, often collaborating with influencers. Analytics & Reporting: Track key metrics (KPIs), analyze campaign performance, identify trends, and provide data-driven reports with recommendations. Trend & Platform Mastery: Stay current with the latest social media trends, platform updates, and digital marketing technologies. Influencer Marketing: Identify, engage, and manage relationships with influencers or brand ambassadors for direct collabs. Collaboration: Work closely with marketing agencies, Operations, PR, and Design teams to ensure cohesive seasonal brand campaigns and creative assets.