Rare Disease Business Manager

▪ Support the development and lead execution of brand plans for the rare disease portfolio. ▪ Contribute to launch readiness and ensure timely, high-quality implementation of marketing activities. ▪ Execute patient journey–based initiatives to improve diagnosis, referral, and treatment uptake. ▪ Adapt global strategies to local market needs. ▪ Implement disease awareness initiatives to support early diagnosis and patient identification. ▪ Collaborate with key centers to enhance testing and referral pathways. ▪ Support educational activities to improve HCP understanding of rare disease indications. ▪ Work closely with Market Access to support formulary inclusion and access initiatives. ▪ Contribute to stakeholder engagement with payers and institutions to address access challenges. ▪ Support implementation of patient access programs where applicable. ▪ Translate brand strategy into clear field execution plans and tactics. ▪ Provide the sales team with effective tools, messaging, and training materials. ▪ Work closely with the field force to ensure alignment and gather insights from the market. ▪ Ensure alignment with regional and global teams on brand strategy, positioning, and key priorities. ▪ Adapt global guidance, campaigns, and materials to fit local market dynamics. ▪ Share local market insights, performance updates, and best practices with regional/global stakeholders. ▪ Participate in regional meetings and contribute to cross-market initiatives and knowledge exchange. ▪ Lead the mapping and segmentation of key stakeholders across the rare disease ecosystem (KOLs, treatment centers, referral networks, and decision-makers). ▪ Identify priority accounts and customers based on patient flow, influence, and access potential. ▪ Develop tailored engagement strategies based on customer segmentation and specific needs.