Assistant Media Manager

A successful Media Planning & Activation Manager balances logic and creativity, operations and strategy. The manager should appreciate both strategic/creative tasks and daily operations. This role involves handling multiple stakeholders and managing priorities and schedules. What Will Your Main Responsibilities Be Support the development of media strategies aligned with brand objectives, business priorities, and consumer insights across North Africa markets. Contribute to full‑funnel media thinking, ensuring the right balance between brand building and performance marketing. Assist in translating global and regional media guidelines into strong local market strategies. Collaborate with cross‑functional teams (Marketing, dCommerce, CMI, Finance) to ensure media strategy supports overall brand and category ambitions. Support annual, quarterly, and campaign‑based media planning across offline and digital channels. Work with media agencies to build data‑driven, audience‑first media plans that maximize reach, relevance, and ROI. Assist in budget planning and phasing, ensuring alignment with brand objectives and market priorities. Ensure media plans reflect best practices in targeting, formats, channel mix, and frequency management. Support flawless media campaign execution across North Africa markets, ensuring accurate setup, timely delivery, and compliance with brand and media guidelines. Coordinate with media agencies to ensure campaigns are live on time and optimized throughout delivery. Support day‑to‑day operational management, including campaign tracking, budget control, and internal reporting. Partner with dCommerce and digital teams to ensure strong integration between media and conversion ecosystems. Ensure governance, brand safety, and compliance standards are followed across all media activity. Track and analyze campaign performance, identifying key insights and optimization opportunities. Support post‑campaign analyses, including learning agendas and media effectiveness reviews. Contribute to a culture of continuous improvement by documenting and sharing media learnings across brands and markets. Stay up to date with media, digital, and platform trends (including retail media, social, and emerging channels) and proactively bring new ideas to the team. Support test‑and‑learn initiatives to improve media effectiveness and efficiency over time.