Marketing & Events Manager(Egypt)

**COMPANY DESCRIPTION** The incumbent of this position is responsible for developing Amideast marketing strategies, activities, and concepts for the Cairo and Alexandria offices. They are also responsible for developing, implementing, and sourcing sponsorships for all Amideast events specifically those at the Amideast Alexandria facility. They oversee the development of all marketing materials both below and above the line. s/he will be responsible for managing projects and ensuring the organization’s messages are consistent with the developed branding. s/he will be developing and implementing marketing and advertising campaigns; tracking conversions rates of digital marketing; creating promotions; planning meetings, educational fairs, and booths; maintaining databases, and preparing periodical reports. **RESPONSIBILITIES** - Develop Amideast annual marketing strategy and marketing activities that are organization and program specific - Develop the core communications for all Amideast programs that is to be used across below and above the line marketing and digital marketing campaigns - Create marketing and public relations action plans for organization wide activities for specific products and prepare and execute promotional tactics and actions for all Amideast programs and products including launch campaigns and outreach plans for programs - Build on and maintain Amideast branding standards with all marketing communications and monitor corporate communications plans and strategies for uniformity in message, including templates, tag lines, and logo usage - Maintain organization website and ensure the information and data is regularly updated - Ensure Amideast presence at educational exhibitions and fairs by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; and coordinating with relevant departments for successful event presence - Monitor marketing expenditure and ensure alignment with m