Head of Digital Marketing & Social Media

Role Purpose TriStratus is seeking a hands on digital marketing leader to build and run a measurable inbound marketing function that generates real business inquiries. The primary purpose of this role is to generate genuine inbound demand through digital marketing activity. Brand awareness is important, but secondary. This role requires someone who can take ownership of digital marketing outcomes, execute directly, improve performance over time, and build a more structured and repeatable marketing function. Role SummaryThe Head of Digital Marketing & Social Media is responsible for owning and executing TriStratus's external digital marketing presence from end to end. This role leads the planning, execution, optimisation, and reporting of digital marketing activity across social media, paid campaigns, website conversion journeys, landing pages, SEO, content publishing, and brand execution. The role is accountable for generating real inbound inquiries, improving website to inquiry conversion performance, and managing paid campaign efficiency. What This Role Is NotThis role is not a pure brand role. This role is not an agency management role. This role is not a strategy only role. This is a hands on leadership role for someone who can personally execute campaigns, manage channels, improve landing pages, maintain tracking integrity, direct creative output, and drive measurable inbound demand. Success in the RoleSuccess in this role means: building a repeatable and improving inbound demand generation functiongenerating real inbound inquiries across the channels in scopeimproving website to inquiry conversion performancemanaging paid campaigns with commercial disciplineusing performance data to improve outcomes over timemaintaining brand consistency across digital channels and collateralbuilding a more structured and scalable marketing function Key ResponsibilitiesDigital Demand GenerationOwn digital marketing activity with a primary focus on genera