Manager Marketing – Bahrain

The role of the Growth Marketer / Marketing Manager will be to lead the delivery of all product marketing communications and point-of-sale marketing collateral to drive new customer acquisition and existing customer usage of products, including Prepaid Cards, Travel Cards, international remittance, and Mobile Wallet of a financial Institution. This will be achieved in coordination with senior management, the Head of Product, the Head of Sales, and the General Manager. The role will also involve external meetings with business partners, including marketing agencies and partners, and working on special projects from time to time. Seeking a dynamic and results-driven Growth Marketer to lead our digital growth initiatives, driving customer acquisition, engagement, retention, and revenue for our fintech products. Roles & Responsibilities: Growth Strategy & ExecutionDevelop and execute a robust growth marketing strategy focused on scaling customer acquisition and retention.Leverage insights into B2C digital products and consumer behaviour to craft innovative campaigns.Define and monitor key performance metrics such as CAC, LTV, ARPU, engagement ratios, retention rates, uninstall rates, and churn rates.Identify and test new channels to exceed established growth metrics.Campaign Management & OptimizationDesign and implement scalable acquisition and retention campaigns across paid, organic, and owned media channels.Manage digital prospecting and remarketing campaigns to achieve transaction and revenue targets.Use tools such as CleverTap, Mixpanel, Google Analytics, Google Ads, and Facebook Business Manager to track customer journeys and campaign performance.Build and execute referral and incentive programs in collaboration with partners.Collaboration & InnovationWork closely with sales and product