Marketing Co-Op/Intern

Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. What You'll Do Your Responsibilities Will Include: Support to drive BCG's reputation regionally at an industry level as well as influence priority clients.Build integrated marketing plans that align with stakeholder needs and execute through marketing programs to deliver on objectives. Develop, launch, and sustain plans for new Intellectual Property (IP), including the development of publications, media materials, email, and social media assets, and leverage events/conferences for impact. Monitor, report, and optimize campaigns for enhancements.Global BCG initiatives: Aligning BCG Africa with global Marketing initiatives, ensuring strong regional execution. Build connections with global marketing counterparts to keep the Middle East at the forefront of plans.Support Business Development (BD) by linking marketing efforts to commercial objectives, moving marketing impact further down the funnel.Support HR employer branding via internal comms channels to inform, motivate, and engage employees by sharing information concerning external launches.Collaborate to assess an